In Full Bloom: A 360° Product Campaign

For plusOne’s rose arouser launch, I directed the creative vision across packaging, photography, and campaign rollout. From planning and styling the hero shoot to designing assets for print, digital, and social, I built a cohesive pastel-driven world that positioned the rose as both playful and elevated. The campaign unified product, PDP imagery, and marketing touchpoints into a tactile brand moment for retail and DTC.