Plum Beauty in Use: Target Launch Campaign

I spearheaded Plum Beauty’s model shoot for their Target debut, casting talent, directing creative, and styling every detail. The shoot produced a mix of clean product-in-use imagery for PDPs, editorial-inspired lifestyle group shots for marketing, and playful GIFs for social media. With diverse representation and polished execution, the campaign positioned Plum Beauty as an approachable, affordable-luxury brand across digital and retail touchpoints.