Elevated Intimacy: Directing Deia’s Launch Imagery
As art director and lead prop stylist, I developed and executed the creative vision for Deia’s launch shoot — a sensual, editorial campaign designed to reflect the brand’s blend of luxury, intimacy, and inclusivity. I cast a model duo whose contrast and chemistry echoed the product’s design language, built custom props, and styled every detail to create a world of soft textures, sculptural forms, and modern connection.
See featured on deialove.com
Behind the scenes with Deia
Captured by model Lee on set, this candid peek shows a bit of the magic behind the camera — including the custom bed I built for the shoot.
CREDITS
Creative Direction, Art Direction, Lead Prop Stylist – Julie Ciannavei
Prop Styling Support – Zoi Traiforos
Photographer – Elyse Pono
Hair & Makeup – Bre Welch
Talent – Devin Petry & Lee Washington